
I remember going downtown with my mother, driving through the old Can of Worms when she said, “I wish they could get rid of these billboards. They are such an eyesore.” I laughed and told her I like them. I can see them getting out of hand but I still like them. They are a great distraction while you’re driving. I remember first being wowed by them behind the home run fence at Red Wing Stadium on Norton.

When we lived in city we had what I thought of as minor league billboards. At the end of our street. They were small and positioned on buildings with only moderate traffic out front. I assume the business owners rented their rooftop or wall space. How many extra cans of Dinty Moore Stew do think Wegmans sold after this campaign?

I took these photos more than twenty years ago. I wish I had taken more. It was always a treat when they changed them. I remember calling the Virgin’s 800 number back then and I took a chance that that would still be active today. I didn’t get to hear the Virgin but someone promised they would send materials about sightings of the Virgin if I left my name and number.
