Xerography

Midtown Tower from Xerox Headquarters in Rochester, New York
Midtown Tower from Xerox Headquarters in Rochester, New York

After twelve years it finally happened. Not one of the big-ticket, Eastman Theater acts booked at the Rochester International Jazz Fest has anything to do with jazz, unless you count David Sanborn. I am certainly no purist but I drift toward the off beat while the festival goes mainstream and there wasn’t much to choose from last night.

We started with the French trio, Thiefs, at the Xerox Auditorium. While waiting in line I took this photo of the about to be renovated Midtown Tower and I was thinking about the early eighties Personal Effects gigs in the ballroom that juts out of the fourteenth floor. A security guard interrupted my drift with a stern warning, “This is private property and no photography is allowed.”

The Theifs were pretty cool but not quite ready for prime time. The drummer and lead singer was shy of all things. The trio of sax, bass and drums all had effects pedals. The tenor player had more effects boxes than Bob Martin and sampled a few loops to add to the rhythm guitar sounds the drummer was getting from the box on his floor tom.

We ran into our jazz buddy, Hal, on the street. He had already walked out of Kat Edmundson (“the girl with the squeaky voice”) at the Little, the replacement act at Christ Church and Patricia Barber when the fire alarm went off at Max’s. We were sort of at a loss as of what to do. The yee haw Hackensaw Boys, Quincy Jones Presents: Nikki Yanofsky, the comedy Trondheim Jazz Orchestra? We opted for Dr. John in the street. I felt sorry for him banging out his gris gris stuff at another festival.

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Five Letters – First & Last The Same

Peggi Fournier in 4D Advertising offices
Peggi Fournier in 4D Advertising offices

Peggi didn’t know I was taking this photo until she turned around. (see Steve’s comment below) She was battling the Flash encoder in order to post a movie on the Kazoo site. The five gallon water container shown here is empty. It’s the last one we will ever drink from. In fact I’m going to throw the whole dispenser out. It looks ridiculous anyway. We have had bottled water delivered for years and now we read that the plastic leaches hormones. I was wondering why I was hitting so many home runs lately. Good thing 4D doesn’t have a drug testing policy. I always suspected we would be better off drinking tap water.

New Xerox Logo

Xerox moved their corporate headquarters out of town but they are still one of Rochester’s biggest employers. The word “Xerox” was formerly synonymous with a “copy” but they don’t even make copiers anymore. Does Kodak even make film anymore? And how about the fact that both of these Rochester companies have names that begin and end with the same consonant? Kodak was first so I guess that makes Xerox the “copy” cats. And then along comes Lowel where our buddy, Duane Sherwood works.

When Xerox announced their new logo, a spokesman was quoted as saying that it was a “significant multimillion-dollar marketing investment.” Multimillion for this? Why didn’t they hire 4D? We would have done this job for $5000. And that would have included five rounds of revisions, online/telephone review and the provision that we not be included in any of their committee meetings. We would have saved them $4,995,000.

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